Welcome to my Portfolio
Below you will find a selection of my best work from a variety of projects I've worked on throughout my career. From corporate branding and marketing materials to freelance design projects and collegiate assignments, each piece represents a unique opportunity for me to showcase my skills and creativity. I take pride in my ability to bring my clients' visions to life and deliver designs that exceed their expectations.
Higi Website Design
The website design for Higi, a medical tech company, was created with the purpose of serving as the home base for the Higi platform. The website provides users with an intuitive and easy-to-navigate interface that walks them through who Higi is and how the platform can assist users on their health journey.
The design of the website is sleek and modern, with a focus on user experience and functionality. The homepage features a clear and concise introduction to the Higi platform, including its features and benefits. It also includes prominent calls to action, encouraging users to sign up and begin using the platform.
Medical Product Brochure
This medical brochure is a prime example of my ability to create a visually compelling marketing piece that effectively communicates a client's message. From start to finish, I was involved in every aspect of the design process. This included organizing photoshoots to capture clean product images and executing the brochure layout to meet the client's specifications, all while working within a tight deadline. The end result was a polished and professional marketing piece that effectively showcased the client's medical products and services.
By Lexie Jeanne Branding
This branding system was designed for a Chicago based photographer and included an entire rebrand, brand guidelines and website design. To ensure brand consistency, I developed a comprehensive branding system that included primary and secondary logos, color palette, typography and custom illustrations. The result is a cohesive and impactful visual identity that accurately represents the photographer’s brand and values.
Higi Icon Library
The icon library for Higi, a medical tech company, was created to provide a comprehensive set of icons that visually represent the various features and functions of the Higi platform.
The icon library includes a wide range of icons, covering everything from health tracking and monitoring to community-building and social networking. Each icon is designed with a consistent style and color scheme, ensuring that they work together seamlessly and create a cohesive visual language.
Gypsy Blue Vineyards
This branding project aimed to create a visually appealing and memorable identity for Gypsy Blue Vineyards, a boutique winery specializing in handcrafted wines. The focus was on developing a brand that evoked elegance, sophistication, and a touch of bohemian charm.
